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5 ways technology can help you outpace the competition

Making a mark in your industry is no longer just about increasing foot traffic. In our highly digitised world, you need to be using technology to improve your offering, streamline time-consuming tasks and broaden your appeal to a wider audience. Here are five simple ways you can use technology to help supercharge your business presence.

1. Optimise your Google Business Profile

Formerly known as Google My Business, the Google Business Profile should be the beating heart of your online presence. Why? Because online search is the way 97% of users find out about local companies online, and you can use the insights gleaned from your profile to adjust your business strategy to attract more customers.

If you haven’t done anything to your Google Business Profile yet, here’s what you need to do right now:

  • Claim your business and address (you can make the address hidden if you work from home).
  • Update all the contact information.
  • Reach out to existing customers and ask them to leave a review.
  • Add a high-quality image of your business logo to make it look more professional.
  • Learn about all the things you can do with your profile, including promoting events, listing your services/products, and advertising your latest offers.
2. Reduce your overheads with a virtual office

With remote work becoming the rule rather than the exception, more and more businesses are exploring the value of virtual offices. These not only lower your overheads, but they also reduce your carbon footprint – all while retaining a real address. For freelancers and small business owners who work from home, you can also publish the address on your Google Business Profile to increase your professionalism, and take advantage of office and meeting facilities without having to commit to a lease.

“In the wake of COVID, many business owners are finding great success operating mostly – or even entirely – online,” says David Crook, Managing Director at Nero Financial. “With a virtual office, you can eliminate costly overheads like rent and utilities, and put that cash into making the e-commerce arm of your business even more successful.”

3. Strengthen your digital strategy with relevant content and SEO

There’s a reason Google has spent so much time refining its search algorithm to benefit websites with high-quality content: because content is king. Businesses that include relevant copy on their webpages and create interesting, insightful content on blogs, for example, will be more likely to rank high in Google search results. In short, a little time spent curating good-quality content is an easy way to leap over your competitors in Google search.

Taking it a step further, you should start to integrate SEO practices into your content. This means optimising every part of your website for search – not just the blogs you write, but the titles of your individual webpages, meta tags, product names, images, URLs, link anchor text and even social media posts. If you’re not an expert – don’t worry! Google has a helpful Starter Guide for Search Engine Optimisation.

4. Get a professional 1300 phone number

For freelancers and entrepreneurs who are just starting out, you probably conduct all your business through your mobile phone. But when you want to start attracting bigger, more established clients, you may want to create an air of professionalism that a mobile number simply can’t replicate.

With a customised 1300 number, you can project a more refined business image while linking the number directly to your mobile. You can also customise it to include your business name, and fork out for additional features like live answering services.

5. Hire a virtual assistant to take care of admin tasks

Not enough hours in the day but you still want to follow up on warm leads? If you find yourself constantly missing calls or spending days before you can properly respond to email enquiries, it’s time to get some additional help. Small businesses operating on a shoestring budget may not be able to afford a full-time – or even part-time – administrative assistant, but you can hire a virtual one.

Digital reception services answer your calls for you, collect the caller’s information and request, and pass it on to you so you’ll never again miss another valuable enquiry. Like most of these technologies, it does cost money – but it’s an investment in your business. So if you need to spend more time working and less time on admin, consider the value of hiring a virtual assistant.

We understand that ambitious business owners need to adopt the right technologies at the right time – but cash flow doesn’t always match those demands. Contact Nero Financial today or call 1300 025 949 to find out how our dedicated lending solutions can help you beat out the competition.